A 360o strategy, turned into an endless ecosystem of unique experiences, from the image of the store, POS promotions, GTO (Go to Market strategy), to social networks, guerrilla POP materials and other strategies outside the box

How an alliance between a drink like Pepsi and one of the best-known tourism portals in Latin America could become not only a spectacular Promo Experience, but also one of the coolest content tools.

An alliance that managed to meet objectives of Awareness, traffic and brand experience, using a very small budget. An activity with a high emotional impact and immediate decision making at POS.

Launch of a new brand of intelligent Wellness watches, to a market full of needs in this complex market. The emotional communication strategy, Go to Market strategies and communication technology in POS, set the tone for the launch of the brand.

A wonderful challenge, to create an ecosystem strategy, capable of generating traffic to the brand’s restaurants, using strategic alliances, promotions, valuable content and of course a concept connected with consumers and most importantly, focused on the 1% of the market that makes real decisions.

The challenge is to convert all BK stores into living stores by developing augmented reality, intelligent QR code and Virtual Reality strategies.  All strategies unified in a single ecosystem, where people would never stop benefiting from participating in this experience.

Another strategy of experiences with infinite ecosystems and unique value-added partnerships. The strategies to Buick, allowed to generate travel experiences, BBQ courses, virtual driving for the car dealers, with a single objective, to generate an impeccable database, to generate test drives and closing sales.

One of the most important large-format stores in Mexico, focused on supporting a low profile target, offering weekly or monthly payment systems in the purchases made, requested to get an added value to their customers, through the brands they handled. This strategy ended up being a strategy of social responsibility, with an appliance brand “Taurus”. This strategy invited all the people to bring their blenders and change them for new ones. The change not only included a discount, but also participation in special promotions, content on social networks, among others.

Flor de Caña, Guatemala’s most important rum, decided to re-launch its brand in the Latin American market, through a 360o campaign. The strategy was based on a very emotional, current concept and on rescuing its traditions, in order to focus on a new target, the target of new generations.